An interdisciplinary strategic creative at her core, Trina's career has spanned the television, non-profit, political and mobile industries. In television, Trina has worked across the Viacom brands, in particular for MTV Networks bringing in $31 million in new revenue in less than two years with branded entertainment concepts for top consumer brands, such as AT&T, Starburst, Coca-Cola and many others. In mobile, Trina ran the GSMA mWomen Program, engineering the movement for life-enhancing, commercially successful mobile products for women in emerging markets. In one year, she raised $11 million for the initiative, which was launched by then U.S. Secretary of State Hilary Clinton and included 35+ private sector partners, such as Google, Microsoft and Vodafone. She has also created the world's first mobile social network dedicated to HIV prevention & youth empowerment and managed a $3 million media portfolio for one of South Africa's largest non-profits, loveLife, creating content in multiple languages for TV, radio, print, web and mobile properties.
Trina is a frequent public speaker, including at events such as the Clinton Global Initiative Annual Meeting, the Paley Center for Media’s “Next Big Thing” series, Advertising Week, the UN Commission on the Status of Women and the XVII International AIDS Conference. She is a graduate of the University of Pennsylvania with degrees from the Wharton School of Business and the Annenburg School of Communications, and also sits on the board of the U.S. non-profit Girls Who Code.