Trina DasGupta is a Marketing & Strategy Consultant working with consumer brands, non-profits, and political organizations to provide strategic clarity and breakthrough marketing concepts, particularly in the mobile and digital space. Trina has specific expertise in leveraging the ubiquity of cell phones to further social change in the developing world.
Currently Trina is the mWomen Program Director for the GSMA, which represents the interests of the worldwide mobile communications industry. As the head of the GSMA mWomen Program, Trina manages an unprecedented, global, public-private partnership between the mobile industry, governments and the international development community. Launched by U.S. Secretary of State Hillary Clinton, the program aims to close the mobile phone gender gap and bring women life-enhancing services, such as health care and education, via mobile phones. Key to this effort, Trina is leading the design of the women's consumer segment for the mobile industry in emerging markets.
Prior to this project, Trina worked with South Africa's largest youth NGO and seventh most well known brand, loveLife, to develop media-based engagement models to address the social determinants of HIV. On this project, she also created the world's first cell phone-based social network dedicated to youth empowerment & HIV prevention. Trina's other clients have included Sesame Workshop, the Kaiser Family Foundation, Voxiva Inc., Planned Parenthood Federation of America and the Democratic National Committee's "Trailblazers" Young Trustee Program.
Before consulting Trina worked for MTV Networks as the Manager of Integrated Marketing & New Business Development, developing creative concepts that brought in over $31 million in new revenue in less than two years from top consumer brands, such as Coca Cola, Cingular/AT&T, Intel, Sharpie and Starburst, among others. She has also worked on Viacom and MTV International's sexual health campaigns, Know HIV/AIDS and Staying Alive.
Trina is often asked to speak about her work, and she has served as an expert at numerous events, such as the UN Commission on the Status of Women, Mobile World Congrss and the XVII International AIDS Conference. She is a graduate of the University of Pennsylvania with degrees from the Wharton School of Business and the Annenburg School of Communications.
Currently Trina is the mWomen Program Director for the GSMA, which represents the interests of the worldwide mobile communications industry. As the head of the GSMA mWomen Program, Trina manages an unprecedented, global, public-private partnership between the mobile industry, governments and the international development community. Launched by U.S. Secretary of State Hillary Clinton, the program aims to close the mobile phone gender gap and bring women life-enhancing services, such as health care and education, via mobile phones. Key to this effort, Trina is leading the design of the women's consumer segment for the mobile industry in emerging markets.
Prior to this project, Trina worked with South Africa's largest youth NGO and seventh most well known brand, loveLife, to develop media-based engagement models to address the social determinants of HIV. On this project, she also created the world's first cell phone-based social network dedicated to youth empowerment & HIV prevention. Trina's other clients have included Sesame Workshop, the Kaiser Family Foundation, Voxiva Inc., Planned Parenthood Federation of America and the Democratic National Committee's "Trailblazers" Young Trustee Program.
Before consulting Trina worked for MTV Networks as the Manager of Integrated Marketing & New Business Development, developing creative concepts that brought in over $31 million in new revenue in less than two years from top consumer brands, such as Coca Cola, Cingular/AT&T, Intel, Sharpie and Starburst, among others. She has also worked on Viacom and MTV International's sexual health campaigns, Know HIV/AIDS and Staying Alive.
Trina is often asked to speak about her work, and she has served as an expert at numerous events, such as the UN Commission on the Status of Women, Mobile World Congrss and the XVII International AIDS Conference. She is a graduate of the University of Pennsylvania with degrees from the Wharton School of Business and the Annenburg School of Communications.
